Price or volume? We check the numbers.

Memory, storage and hardware markets, explained with data. We separate what changed in price from what changed in volume, so the numbers mean what they seem to mean.

Latest article6 min read

The 1 TB Test: Is Your Memory and Storage Sales Growth Real, or Just Price?

RAM, SSD and HDD prices have risen 2–5× since early 2025. A simple 1 TB test shows how much of today's sales growth is real volume and how much is market price, and why that matters for targets when prices fall.

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Same 3 transactions every quarter. Revenue rose 4.78×.Revenue and number of transactions (1 TB each of RAM, SSD and HDD), as a multiple of Q1 2025

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    Why RAM, SSD and Server Prices Exploded in 2025–2026: Inside the Global Memory Crisis

    AI data centers are absorbing the world's memory supply. A 32GB DDR5 kit now costs nearly five times its pre-shortage price, server memory is set to rise about 270% in 2026, and relief is not expected before 2027.